Kiwi Newton
Kiwi Newton is a Canadian construction company, founded in 1994, that has built a reputation for delivering innovative, high-quality building solutions. Originally focused on traditional construction, Kiwi Newton has expanded its capabilities by incorporating modular and prefabricated methods into its operations as part of a vertical integration strategy.
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overview
Kiwi Newton Partnership with Marketing4
Kiwi Newton partnered with Marketing4 to strengthen their overall sales and marketing efforts. At first, they weren’t sure which strategies or tools they needed, so they turned to us as a long-term partner.
Together, we built a new SEO-focused website, designed marketing materials, implemented lead generation campaigns, and set up both marketing and sales CRMs.
This combination gave Kiwi Newton a clear sales funnel and the digital presence needed to stay competitive in the construction industry.
See for yourself:
Strategies Implemented:
- New Website
- Brand Unification and Messaging
- On-going SEO
- Marketing Campaigns
- Sales Process and SOPs
- Sales and Marketing Consulting
Proven Results
Our Results
The final outcome was a unified approach to marketing and sales that positions the business for long-term success.
Impressions
Our SEO strategy has increased Google Search Impressions by over 10x.
Conversions
Conversions are logged as phone calls, emails and form fills direct from the website.
New Users
Web traffic of New Users increased by over 240% mainly due to organic traffic.
Engagement Rate
Improved the website engagement rate from 20s to over 3 minutes.
Challenges
Specific Challenges
Every project comes with its own set of challenges that need to be solved before the right solution can take shape.
Unique Business Model
Kiwi Newton’s single-source design-build model sets them apart from most construction companies. They handle design, construction, and prefabrication in-house, manufacturing for their own projects rather than others. While this approach offers control and efficiency, it creates a marketing challenge: reaching project owners directly instead of targeting project managers, architects, or contractors. Communicating the value of such a specialized model required a more tailored strategy.
How Marketing4 Overcame It:
Marketing4 immersed itself in Kiwi Newton’s process to fully understand their business. We partnered closely with their team to develop messaging that highlights the efficiency, cost savings, and quality control of their approach. By crafting content aimed directly at project owners, we positioned Kiwi Newton as the clear choice for large, complex projects.
Non Traditional Construction Techniques
Kiwi Newton uses innovative modular and prefabrication methods that differ from the traditional approaches most of the construction industry is familiar with. Since construction tends to be conservative and slow to adopt change, promoting these techniques requires educating the audience while also persuading them of the benefits. Project owners need to understand why Kiwi Newton’s approach offers better efficiency, quality, and cost control compared to conventional builds.
How Marketing4 Overcame It:
Marketing4 took the time to fully understand Kiwi Newton’s methods rather than relying on surface-level information from the internet. We partnered closely with their engineering and project teams to gain deep insight into their systems, allowing us to create clear, compelling messaging that explains the advantages of modular and prefab construction. By focusing on education and storytelling, we positioned Kiwi Newton as an industry leader pushing innovation in a field resistant to change.
Complex Messaging
Over the years, Kiwi Newton went through name changes, acquisitions, and expansions that led to inconsistent messaging across the company. Different divisions and systems used different branding, creating a fragmented identity that made it difficult for clients to understand who Kiwi Newton is and what they do. This lack of clarity reduced the overall impact of their marketing and limited brand recognition.
How Marketing4 Overcame It:
Marketing4 worked closely with Kiwi Newton to unify the brand under a single, consistent identity. We consolidated everything under the “Kiwi Newton” name, using “Kiwi” as the common thread across divisions, products, and construction systems. This structured approach brought cohesion to the brand, making it easier for clients to recognize Kiwi Newton’s expertise and value across all service areas. By simplifying the messaging and visual identity, we created a clearer, stronger voice that supports every aspect of their marketing.
Technical Background Required
Marketing Kiwi Newton isn’t as simple as promoting a standard construction company. Their innovative approach, complex systems, and engineering-driven processes require a deep technical understanding to communicate effectively. Over the years, Kiwi Newton struggled with both in-house marketing hires and external agencies, but most failed to grasp the uniqueness of the company and couldn’t translate their capabilities into messaging the market could understand.
How Marketing4 Overcame It:
Our founders’ background in construction and engineering made us the perfect fit for Kiwi Newton. We understood their technical processes, their modular systems, and the nuances of their business model from day one. This allowed us to break down complex ideas into clear, compelling marketing strategies that resonate with decision-makers. By combining technical expertise with marketing strategy, we were able to position Kiwi Newton as an industry leader while maintaining accuracy and credibility.
