Understanding your online presence is crucial. At Marketing4, we firmly believe in the mantra ‘what gets measured gets improved.’ That’s why we offer a comprehensive monthly reporting service designed to shed light on your website’s performance. In today’s competitive market, knowledge truly is power, and with our detailed reports, you’ll gain the insights needed to make informed decisions, boost your online visibility, and drive real growth for your business.
How does Google decide which website to show people when they search? There are many variables that you can’t control, but how people interact with your website is something you can control. How long do people spend on your website? Which pages are the most popular? How many new people have come to your website. Google tracks, and so should you! Discover the vital stats Google values most and gain a competitive edge. Elevate your online presence, drive more traffic, and improve your website’s performance with actionable insights and data-backed decisions.
Our reporting service unveils the specific keywords driving traffic to your site. Armed with this knowledge, you can tailor your content and SEO strategies to target the terms that matter most, boosting your online visibility and attracting more potential customers
The first step of improvement is measuring. When you implement strategies to measure the vitals of your business you start to see areas that need improvement according to the cold hard facts. And you also develop a baseline to determine if improvement strategies are actually working.
Your website is a critical asset to your company, but are you tracking how effective it is?
Monthly reports should tell you how long people spend on your website, which pages are the most popular, basic demographics of your visitors, which search terms your website shows up for on Google, and many more. Having a monthly ‘pulse’ on these statistics will help you understand where you need to make improvements.
Analyzing conversion funnels and user journeys uncovers where visitors drop off or convert. By optimizing these paths, you can boost conversion rates, turning more visitors into customers or leads.
By monitoring keyword rankings, click-through rates, and search queries, you can fine-tune your SEO strategy to appear higher in search results and attract more organic traffic.
Web analytics offer complete transparency into your website's performance. You'll have a clear view of how users interact with your site, which pages are most popular, and what content resonates with them.
Tracking metrics like page views and time spent on pages helps you understand which content resonates with your audience. This insight informs your content strategy, enabling you to create more of what your visitors love.
With actionable insights, you make informed decisions. Whether it's refining SEO strategies, adjusting content calendars, or launching targeted campaigns, data guides your choices, increasing the likelihood of success.
Watch for spikes in visitor activity and track where those visitors are coming from. Are you implementing marketing campaigns such as direct mail, or flyers? Watch for spikes in visitor activity to determine how those campaigns perform.
With our Analytics & Reporting service we will deliver a detailed report outlining your key website metrics, conversion events, and information from google searches. This report will be delivered on the first of each month, and report on the previous month metrics, along with year-to-date. The reports will be emailed with a PDF copy and a link to an interactive report dashboard.
We use Google Analytics (GA4), Google Search Console, and Google Tag Manager to track all of this data. If you do not already have those installed on your website we can set that up for you. Having these elements installed on your website is important regardless so that your data can start collecting.
Get valuable insights into your website’s performance with our comprehensive monthly reports. Discover vital metrics such as traffic, engagement, and conversions. Make informed decisions to enhance user experience, boost leads, and improve ROI.
Stay visible on Google by tracking your search engine rankings. Our regular updates provide insights into your website’s position in search results. Refine content, optimize your site, and strategically elevate your online presence with our analysis.
Gives a high level overview of your metrics. Includes the amount of conversions in the given month. It shows the average engagement time, the total amount of sessions, engaged sessions, engagement rate and total number of users. Each metrics will show a sparkline and comparison to the previous month.
This page in the report will show your specific metrics and how they are progressing over the entire year. Data is grouped by month and represented as a Bar Chart. You will also get a more granular view of certain stats over the past 90 days.
We will show you which pages on your website are the most popular. We will show you this based on total number of page views and by total engagement time. We will also show you the top 'referring domains.' This tells you which websites have brought people to your website.
Events represent user actions. Most websites have default 'events' that trigger when a user visits for the first time, when they scroll down, when they fill out a form and more. We will set up the proper events and track them on your website and on a page by page basis. This tells you what visitors are doing on each page.
Understanding which 'channel' has brough visitors to your website is important. We will break down your traffic by Direct, Organic Search, Referral, Organic Social, or Paid Social. We will then further investigate the social channels to see which one is brining in the most traffic.
Break down where your visitors are located by IP address. We will show you which cities are brining you the most traffic. We can also show you a heatmap of a site sessions.
This dashboard will show you data from Google search. You can see how many clicked your site from a Google search, how many times Google included your website in a search results page, and see which search terms people are using.
This allows you to drill down into search terms and see how your site has been ranking on average over the current year to date. You can see which pages are being shown in Google search results, how often people click on them, and how many impressions your site is receiving.
If your website already has Google Analytics (GA4), Google Search Console, and Conversion tracking installed, the setup will follow the simple process. If you're not sure if this is setup, we can check for you.
The medium setup requires us to set up Google Analytics (GA4) and Google Search Console and install these on your website.
Lastly, the complicated setup process includes setting up specific 'conversion" events to track user-actions
Efficiently managing customer contact information and relationships is essential for small businesses. A CRM (Client Relationship Manager) is your central portal for your contact details and interactions.
Automate sales, marketing and operational tasks with our intuitive automation platform. Get back some of your time with automations.
Are you missing phone calls because you are too busy throughout the day? Enable Automated Text Responses. Keep callers engaged even if you missed the call and win more business.
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