What is ranking?
Well let’s say you offer plumbing services in Hamilton. When someone searches for “plumber in Hamilton,” you want them to find you right? Google has a crazy algorithm to determine which websites to show the people searching, how they order the websites is called ‘ranking.’
Therefore you want your website to ‘rank’ in the top 10 when someone searches for ‘plumber in Hamilton.’
Google needs to really trust you and your website before they decide to show you in search results.
How does Google determine who to trust?
Starting with a simple website today will help build trust with Google so when you are ready to ramp up leads from Google searches, you’ll be ready!
Your domain is your website address. For example our domain is www.marketing4.ca. In order for us to use this, we had to purchase it through a website registrar. It's recommended that the business purchase this directly as it becomes a long term asset for your business. But we can help get that all set up. Most domains only cost around $20 per year.
We will create a one-page website for you and connect it to your domain. With your help we will put the most relevant information on your website, provide any pictures that you might have, and make sure that your website can start building authority with Google.
Your website will include contact information so that visitors can reach out to you, but some people prefer to fill out a form and have you reach out to them. We will install a form on your website for this purpose. When someone fills it out, you will get an email with their name, phone number, email address, and a message on what they are looking for.
What are these two things? Well these are Google tools that we need to install on your website so that we can see how many people come to your website, what they do when they get to your website, and how they get to your website. Installing these tools from the beginning will be very very helpful when you want to start optimizing your website to be found by search engines.
We build all of our websites on something called WordPress. WordPress is the most popular platform to build websites. It is not as user friendly as platforms like Wix, Squarespace, or Weebly, however it is the best option for fast websites that rank well with Google. Starting your site in WordPress will allow you to expand it overtime and keep the authority you've been compounding with Google.
A website also needs to be 'hosted' somewhere. This is different from your domain registrar. This is where we store all of the website files so that the world can access it. Marketing4 has our own hosting services that we offer to our clients. Hosting for one-page website cost $360 per year.
All websites need some maintenance over time. Even ones built on Wix or Squarespace. Platforms and plugins update overtime, and so you need to make sure your website still functions correctly when that happens. With the simple hosting package above, we will make sure that your website is always running smoothly.
After we complete your one-page website, let's say you want to make some changes. No problem, you can reach out to us and we can make any change you like so that you don't have to worry about playing around with a website platform. We keep the costing simple, and we'll let you know how much it will cost to make the changes prior to starting.
Our team specializes in understanding service businesses and developing effective marketing strategies.
Your website should be a lead conversion machine. How many leads come in from your website?
When people need services, they search Google. If you’re not on Page 1 of the search results, chances are they will never discover your business.
We understand that it’s not just about any leads; it’s about attracting high-quality prospects actively seeking your services.
Marketing4 is a marketing agency dedicated to helping contracting businesses thrive in the digital landscape. Our services encompass digital marketing strategies, from local SEO and web design to lead generation and content marketing. We understand the unique challenges that contracting businesses face and work closely with our clients to create strategies that drive growth and deliver measurable results.
Please fill out the form details and we will get back to you as soon as we can. We can’t wait to chat!